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For an overview of Russia’s current fashion scene, the owner of the Internet store of Russian-designed clothing Ruspublika and the director of the Max Chernitsov brand, Yulia Pilyugina, gave her impressions.Nine other of Diana's Bridal Wedding Dresses Shops were sold to bidders, which came from around the world and included three museums, the auction house said.

About Ruspublika

We opened 10 years ago at first as a standard retail spot, with different brands from Russian designers, and then, following the 2008 crisis, we moved completely online,Starting today, you can buy these Wholesale Cheap Favorable Wedding Dresses and more from her Victoria, Victoria Beckham collection. closing our offline store.

All this time, I was working as the director for the designer Maxim Chernitsov, and we mainly sold only Russian models because this promoted the brand that we owned. Selling only domestic creations, however, is very difficult.

Russian designers create quickly and try to sell quickly because there are no cycles: we don’t have winter collections,UWDress.com is a popular brand in the Wholesale collar lace wedding dresses industry. summer collections, that a lot of brands prepare for a full six months before the season.

Now we have items from 15 designers, in all about 650 brands. The size of the collection also varies, depending on the designer: we usually try not to take fewer than 10 items, which is altogether small, but we never have more than 20 to 30.

Problems in production

The biggest problem for all Russian designers – and I understand this very well, as the owner of a brand – is the high production cost. It is impossible to purchase cloth and fittings here; everything has to be ordered from abroad.

We recently purchased Russian linen for Maxim’s summer collection, and the factory told us that it was the last time we could buy these materials for that price, because subsidies for production were coming to an end. That means that now we will buy linen in the Netherlands, because in Russia, they are already not growing [flax].

As it was 10 years ago, Russian fashion is in an embryonic state. There are many designers on the market, for any taste,Taylor Swift looked like she had the Wholesale Cheap Fit&Flare Wedding Dresses as she wrapped up warmly to tackle the New York weather. but there are few channels for sales and little professionalism,The store has offered an array of chinese embroidered wedding dresses to help students make a mark on the special occasion in their high school lives. so everything develops into one sad song.

Up until now, there has not been a clear commercial leading designer.

From an economic standpoint, fashion is the leading edge of light industry, which the mass market should line up behind: designers come, show their beautiful, expensive, small-scale collections, and behind them comes the mass market.

Before the crisis, we had a very good customer base: people in art or PR or architecture... They just got scared with the crisis, and this was noted in sales. Before this, we sold very few suits and office clothing, but then everything went in the other direction. Now everything is slowly leveling off. Women’s dresses are going well. For men, as it was, so it is now: T-shirts are best-sellers.

As many years as I’ve worked in fashion, I’ve heard that whole time about Russian designers’ search for their unique style. It is a problem to understand what “Russian style” is and whether it exists. But this does not mean that we need to make traditional kokoshnik headdresses and walk around in sarafan dresses.





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تاریخ انتشار : سه شنبه 13 فروردين 1392 | نظرات ()
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